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Google Shopping Campaigns: Overcoming Challenges
Moving away from PLAs and migrating to Shopping campaigns is one of the hottest topics in the PPC world this summer. Google Shopping campaigns are designed to ease campaign management by allowing the...
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Google Shopping Feeds – Best Practices to Squash Your Competition
Google Shopping has become more and more important for retailers in the eCommerce space since the pay-to-play model was introduced in 2013. Many retailers are allocating a significant amount of their...
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New Changes in Google Shopping Campaigns
Earlier this month, Google announced changes in the way promotions are handled in Shopping Campaigns. Google is moving away from user created “Promotional Text” to “Automated Text”. Google will be...
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Top 10 SMX West 2016 Takeaways!
It was a great experience again this year attending & speaking at SMX West in San Jose. I was thrilled to have such awesome, knowledge-hungry attendees at the sessions I spoke in, as well as see...
View ArticlePoint Taken – Weekly Industry Updates
This week we’ve got you covered in the latest trends in the digital marketing world, along with new additions to Bing and Google. 3 Upcoming Trends in Paid Search by Mona Elesseily With Google’s recent...
View ArticleProduct Feed Management 101
I can’t tell you how many times I’ve heard retailers tell me that managing their Product Feed is one of the biggest challenges for their business. They are often referred to as “hard”, “confusing”, and...
View ArticleUpdate: Shopping Support in Bing Ads Editor!
Oh BAE. BAE has done some great things lately, including Shopping support! Finally, Bing Ads Editor version 11.4 makes it possible to create and edit existing Shopping Campaigns in Editor! As a...
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Mike Ruins Bidding on Products in Shopping Campaigns
What’s the one thing you would change about Shopping campaigns if you could? Did you immediately think “to be able to use keywords like regular Search campaigns?” If so, you’re not alone. When Google...
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Three Tricks to Make Google Merchant Promotions Work for You
Google Merchant Promotions are a great way to enhance shopping ads by giving users an extra reason to click. If you’ve ever set up Merchant Promotions in Google Merchant Center, I’m sure you know they...
View ArticleShopping Feed Optimization 101
Those of us that have dabbled in managing shopping campaigns know that one of the most frustrating things is having disapproved products due to feed issues. And sometimes, you don’t have disapprovals...
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